The Bon Preu Group , owner of the Bonpreu , Esclat, EsclatOil, BonpreuEsclat Online and BonpreuEsclat Energía brands,reached a turnover of 1,625 million euros (net sales without VAT) in the 2020 financial year, closed on February 28. This data represented a 9% growth compared to the previous year. According to the firm, the growth in food was 20%.
The brand plans to invest 150 million euros this year in new openings and the reform of existing supermarkets, 10 million more than invested in 2020. Sources from the chain explained that they expect a growth of 8.6% this year. Experts point to Bon Preu as one of the strongest brands in the food distribution market in Catalonia and a candidate for mergers.
Bon Preu attempted the acquisition of Caprabo in recent months but was unable to reach an agreement on the price and conditions of participation with the Eroski group. Much of the success of Bon Preu is based on a successful commercial positioning in fresh products, good location of stores and a diversified offer (which allows you to buy in one place).
Experts give regional supermarket chains more and more prominence, based on a growing loyalty from consumers. In the case of Bon Preu, the online purchase also helped, which increased 118%, both home delivery and with the 17 collection points in different towns.
The year recorded by the Bon Preu chain was parallel to the growth of the sector, framed in an “extraordinary” year, due to the growth in sales due to the closure of bars and restaurants and increased consumption at home.
With an investment of 140 million euros, the group focused on the opening of seven stores, such as Esclat de Rubí and Platja d’Aro, new Bonpreu supermarkets in Terrassa, Alcanar, Banyoles and Alpicat and more than 30 reforms.
The increase in the workforce last year was 975 people, up to a total of 8,900 workers, of which 96% have a permanent contract. During the past year, extraordinary expenses were recorded for the covid of 21 million euros, which were allocated to protection and safety equipment for both clients and workers.
Despite the uncertainties that remain in 2021, Bon Preu plans to maintain investments of the order of 150 million euros in the opening of new establishments, such as an Esclat in Badalona, this March, and in Sant Pere de Ribes, and new Bonpreu supermarkets in Mataró and Cassà de la Selva, as well as reforms, “which will depend on the evolution of the current situation,” according to the company.
Regarding BonpreuEsclat online, the group announces that it will expand the service to new populations both in terms of collection points and home delivery, which will involve investments in logistics infrastructures to facilitate this growth, although these investments were not quantified.
Font recognizes that the group is reinforced after the covid
The commercial director of the group, Anna Font y Tanyà, future successor of the founder Joan Font, explained to the ACN news agency that she considers that, despite the difficult situation due to the covid, Bon Preu has been “reinforced” by the characteristics of the group business model, highly diversified in formats and high weight of local shops.
Font explained that last year there was an increase in customers, fewer visits to stores but higher spending per shopping basket. Font assured that the food group has made a request to the Generalitat so that supermarket workers are considered an essential sector and, therefore, have priority in anticovid vaccination. “They are eight hours in the supermarket where many people pass and, therefore